Why do you buy from one website and click away from another?
It's rarely a logical decision. It's a psychological one.
Great web design uses the principles of psychology to guide a user’s behavior. It reduces “cognitive load” (brain power) and makes saying “Yes” the easiest option.
3 Psychological Triggers We Use
The Von Restorff Effect
(Isolation Effect)
This principle states that "an item that stands out like a sore thumb is more likely to be remembered."
In Practice: If your site is blue, your button should be orange. It creates visual tension that the eye wants to resolve... by clicking.
Fitts's Law
(Target Size & Distance)
This law predicts that the time required to move to a target is a function of the target size and distance to the target.
Translation: Make important buttons big and easy to reach.
💡 On mobile, we place your "Book Now" button within the "thumb zone" (bottom of the screen) so users don't have to stretch their fingers to pay you.
Social Proof & Bandwagon Effect
(Herd Mentality)
Humans are herd animals. If we see others doing something, we assume it's the correct thing to do.
In Practice: We place testimonials near the point of friction.
"Right when a user is hesitating to fill out a form, we show a 5-star review. It reassures the brain: 'Others did this and were happy. You will be too.'"
Design is Persuasion
We don’t just pick colors because they look nice. We design user flows that align with human psychology.
White Space
To focus attention
Directional Cues
Arrows or eyes to guide the gaze
Micro-Animations
To reward interaction
Stop Guessing, Start Converting
If your website isn't converting, it might not be your product.
It might be your psychology.
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Let's discuss how we can help your business grow online.